Lana Nguyen, founder and creative director of Lana Via, grew up on the beaches of Southern California. She recalls spending hours frequenting boho vintage shops and flea markets in Venice and Santa Monica during her high school days, which led to her appreciation for distinctive details, effortless, feminine design.

While in college Lana worked at Fred Segal Santa Monica as an assistant jewelry buyer until she moved to NYC. Upon moving to NYC to attend the Fashion Institute of Technology, Lana was exposed to the modern and refined aesthetic of the East Coast and started designing for several renowned jewelry brands.

Her designs have been sold to major retailers including Fred Segal, Anthropologie, and Nordstrom 

Today, Lana draws inspiration from both the beach and the city with a unique aesthetic that’s equal parts bohemian and modern.

LANA VIA is her independent jewelry line.